Morgan
Stills gives Morgan brand some polish
Stills has been chosen to develop a new communication style for Morgan, the leading supplier of furniture to the hospitality sector in the UK. Included in the project is the refinement of the Morgan brand, as well as the design of new literature, website and advertising.
“The Morgan name is synonymous with quality and style. Our brief is to evaluate the Morgan brand, develop brand guidelines and create a new design style for all communications to position Morgan at the high-end of the market” said Chris Carpenter, Managing Director of Stills.
“We will be setting a photographic style, language guidance and reviewing all aspects of the organisation’s communications to ensure the style is always impactful, consistent and true to the Morgan brand values”.
Morgan’s non-executive director, Rodney Fitch has described the new work undertaken on the brand visual identity as “exemplary”.