Verco
Stills prepares Verco for launch
Stills was recently appointed to launch three new products on behalf of Verco, one of Britain’s leading office furniture manufacturers. The launch involved product naming, advertising, campaign development, literature design and design of an exhibition stand to launch the products at the Design Prima exhibition at the Business Design Centre, London in June.
“Our challenge was to develop a creative route which reflected the dynamic, design-led side of the business. We also needed a solution which didn’t rely upon photography to sell the products, because during the initial stages of the campaign the finished product wasn’t available to shoot” said Chris Carpenter, Managing Director of Stills.
“This is a very exciting time for Verco, who have been working with high-profile furniture designers such as Simon Pengelly and Roger Webb Associates to create these new products. This new marketing activity will challenge perceptions of the organisation and help to reinforce Verco’s position as a major player in furniture design and manufacture in the UK”.
Verco is one of several new major furniture clients won by Stills during 2008.